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Comprehensive Business Forecast & Performance Analysis • June-December 2025
| Category × Price Segment | Current Inventory Value | Monthly Run Rate | Conversion Rate | Q3 Revenue Proj. | Q4 Revenue Proj. | Total 7-Month Revenue | Performance Grade |
|---|---|---|---|---|---|---|---|
| Business & Industrial $500+ | $704,818 | 2 units | 1.19% | $18,450 | $24,120 | $42,570 | D |
| Business & Industrial $25-$99 | $71,626 | 20 units | 4.38% | $8,450 | $11,290 | $19,740 | A |
| Computers/Tablets $25-$99 | $45,494 | 20 units | 1.47% | $2,670 | $3,530 | $6,200 | C |
| Computers/Tablets $500+ | $38,277 | 0 units | 0.24% | $920 | $1,250 | $2,170 | F |
| Computers/Tablets <$25 | $34,531 | 54 units | 3.16% | $1,080 | $1,420 | $2,500 | B |
| PORTFOLIO TOTAL | $894,746 | 96 units | 2.14% | $31,570 | $41,610 | $73,180 | C- |
Conversion Rate Reality Check: Business & Industrial $25-$99 leads with 4.38% conversion rate - the only segment performing above eBay average. Portfolio average of 2.14% indicates significant optimization opportunities.
Critical Underperformers: Computers/Tablets $500+ shows catastrophic 0.24% conversion rate despite $38,277 inventory value. Business & Industrial $500+ at 1.19% conversion represents 67% of total inventory at risk.
Traffic Efficiency: Overall CTR of 0.30% (17,437 page views from 5.9M impressions) suggests significant listing optimization needed. Only 102 listings out of 1,880 have recorded sales activity.
With $704,818 (67% of total inventory) showing 1.19% conversion rate, immediate intervention required: 30% price reduction on stagnant items, bulk liquidation to enterprise buyers, and auction format transition for 60% of inventory.
Computers/Tablets $500+ segment showing 0.24% conversion is effectively dead inventory. Immediate 40% markdown required, transition to parts/repair sales, and bundle with lower-tier items to create value perception.
Business & Industrial $25-$99 is the ONLY segment with healthy 4.38% conversion. Redirect all promotional spend here, increase inventory acquisition, and expand keyword coverage. This is your profit engine.
Only 102 out of 1,880 listings have recorded sales. CTR of 0.30% indicates severe listing quality issues. Implement complete title/image overhaul and mobile optimization program.
Current inventory allocation is inverted - 67% in worst-performing segment. Systematically liquidate high-value, low-conversion inventory and reinvest in proven $25-$99 categories.
Major portfolio rebalancing required - 67% of inventory in failing segments with urgent intervention needed
